My Journey: A Proven Track Record of Driving Solutions Through Analytics and Innovation

Mark Lancelot Linsley 

Remote (Ecuador)| +1-480-206-3849 | linsley34@gmail.com | LinkedIn

Analytics Innovation and AI Specialist

A results-driven Business and Data Analyst with 10+ years of remote experience in optimizing operations and driving strategic decision-making through advanced analytics. Proven ability to conduct Cost-Benefit Analysis, Root Cause Analysis, and Strength-Weakness Assessments to identify opportunities, resolve complex problems, and implement impactful solutions. Adept at leveraging new technologies, including AI and advanced platforms, to enhance efficiency and foster continuous improvement across diverse industries.

 Core Competencies

*Advanced Analytics & Problem Solving: Statistical Analysis, Cost-Benefit Analysis, Root Cause Analysis, Strength-Weakness Analysis, Pattern & Trend Identification, Predictive Modeling, Exploratory Data Analysis, Data Validation, Quality Control

*Business Process Optimization: Business Process Analysis (As-Is/To-Be), Requirements Elicitation, Workflow Automation, Process Modeling & Re-engineering, Change Management, Continuous Improvement

*Data Management & Reporting: Data Mining, ETL, Data Visualization, Interactive Dashboards (Power BI, Tableau), Reporting & Forecasting, Database Querying (SQL), Data Quality Assessment

*Strategic & Financial Acumen: Financial Modeling, FP&A, Budget Management, Performance Metrics (KPIs), Strategic Planning, Market & Competitive Research, Program Management

*Emerging Technologies & AI: AI Strategy Implementation, Machine Learning, Natural Language Processing (NLP), AI-driven Analytics, Workflow Automation (Automate/Zapier), New Platform Adoption

*Project Management & Collaboration: PMP, Advanced Certified Scrum Master, Agile/Scrum/Kanban, PMP, Waterfall, Project Planning & Execution, Risk Management, Stakeholder Management, Cross-functional Collaboration, Technical Documentation

Professional Experience &  Projects

Airbnb | Remote | Nexidia Administrator | January 2024 – Present

  • Orchestrated the implementation and configuration of Nexidia AI for call analysis, significantly improving reporting accuracy and enabling deeper insights into customer interactions. (Showcases AI/New Platform)
  • Led Root Cause Analysis of recurring customer service issues identified through AI sentiment analysis, streamlining communication workflows and reducing agent review time by 40%. (Explicit Root Cause)
  • Developed and automated reporting dashboards using Power BI to visualize key performance indicators (KPIs), providing real-time data for operational improvements.

Wicket | Remote | Founder and Director of Analytics | March 2023 – January 2024

  • Founded and directed analytics strategy for a startup, building a comprehensive Python/Power BI infrastructure to automate data collection and processing. (Progression, New Platform, AI/Data)
  • Integrated machine learning models for predictive analytics, enhancing forecasting accuracy and informing strategic decisions for optimizing marketing campaigns and customer behavior. (Showcases AI)
  • Conducted Strength-Weakness Analysis of initial product performance against market benchmarks, identifying critical areas for iterative development and feature enhancement. (Explicit Strength-Weakness)

Sonoran Gastroenterology | Remote | Senior Analyst | October 2022 – March 2023

  • Performed Cost-Benefit Analysis for potential new surgical service lines, providing data-driven recommendations that resulted in a 16% reduction in operational costs through optimized resource allocation. (Explicit Cost-Benefit)
  • Analyzed complex patient scheduling and billing processes, identifying inefficiencies and proposing data-driven solutions to improve throughput and financial outcomes.
  • Developed comprehensive financial models and forecasts using FP&A techniques to support strategic decision-making and planning.

TTEC | Hybrid | Strategic Marketing Managing Analyst | June 2018 – September 2021

  • Spearheaded customer segmentation and trend analysis using SQL/Python to optimize marketing campaigns, leading to a 33% revenue increase and a 27% improvement in conversion rates. (Showcases Python/SQL Adoption)
  • Applied analytical techniques to identify the Root Causes of underperforming marketing channels, guiding a strategic reallocation of resources that maximized ROI. (Explicit Root Cause)
  • Collaborated with cross-functional teams to implement new marketing automation platforms, streamlining workflows and enhancing campaign execution. (New Platform)

Healthchoice | Hybrid | Medical Economic Analyst | January 2016 – May 2017

  • Engineered time series forecasting and logistic regression models to analyze patient care efficiency, contributing to a 20% reduction in member admittance rates. (Predictive Modeling)
  • Conducted detailed Cost-Benefit Analysis of various care management programs, providing actionable insights that influenced resource allocation and strategic investments. (Explicit Cost-Benefit)
  • Developed comprehensive dashboards and reports using Power BI and Excel to visualize key economic indicators for executive review.

Planned Parenthood | On-site | Center Manager | October 2014 – December 2015

  • Utilized data analysis to conduct a Strength-Weakness Analysis of patient flow bottlenecks, leading to process improvements that achieved a 33% reduction in patient wait times. (Explicit Strength-Weakness)
  • Managed operational efficiency initiatives, including scheduling optimization and resource management for high-volume patient services.

East Valley Gastroenterology | On-site | Practice Administrator | January 2011 – September 2014

  • Redesigned patient check-in and check-out processes, resulting in a 37% improvement in patient throughput and a 25% reduction in administrative costs. (Process Optimization)
  • Oversaw strategic development and performed financial analysis for successful surgical center launches, including process design and system implementation. (Progression, Strategic Role)
  • Implemented a new Electronic Health Record (EHR) system, managing data migration and staff training to ensure a seamless transition and enhanced data accessibility. (New Platform)

Chandler Endoscopy Center | On-site | Assistant Operations Manager | January 2010 – December 2013

  • Enhanced staff utilization by 15% through the implementation of new scheduling systems and data-driven workforce planning. (Operational Efficiency, System Implementation)
  • Developed and maintained operational reports to monitor key performance metrics and identify areas for efficiency gains.

EDUCATION & CERTIFICATIONS

*Education: Master’s: Diplomacy in International Economics/Commerce (Norwich University, Northfield, VT) * Bachelor’s: Economics (Arizona State University, Tempe, AZ), Political Science / Minor in Philosophy (Arizona State University, Tempe, AZ) 

* Certifications: PMP (LearnkartS) Power BI Data Analyst (Microsoft), AI Development (IBM), Data Analytics with Excel and R (IBM), Generative AI for Data Analysts Specialization (IBM), AI for Business: Generation & Prediction (Coursera), AI for Business Strategy (MIT), Business Analytics (Harvard University), Statistics for Data Science and Analytics (Udemy), Python Foundations for Data Analysis & Business Intelligence (Udemy), Advanced Certified Scrum Master (ScrumAlliance), XR (MIT), Platform Strategy (Wharton, UPENN), Financial Success for Nonprofits (Cornell University), Game Theory (Stanford)

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